Video's on going green

http://video.msn.com/v/us/v.htm?g=d37bd032-cb62-4d6a-9db2-d6e03068afef

http://video.msn.com/video.aspx?mkt=en-us&vid=8d7fc45f-9bfd-417f-9ad4-cb578cc05d27

http://video.msn.com/video.aspx?mkt=en-us&vid=eb9cb02a-9d78-489b-9ce9-4468541b466a

Here are some interesting videos on "going green"

Going Green

I found an interesting article on marketing green. Listed are some marketing tips.

1. Know your customer and understand how much they know.
2. Companies need to be transparent. Consumers must believe in the legitimacy of the product and the claims a company is making.
3. Consumers need to feel empowered and fell that by buying a certain product, they can make a difference.
4. Green doesn't mean a compromise in quality.
5. Green does not mean allowing unacceptable spikes in price.

http://www.evnironmentalleader.com/2008/01/04/green-marketing-under-the-microscope/