Trend paper

It has been very interesting doing this trend paper. Even though I have been a nurse for many years, I have learned to continue to do research on trends in healthcare to make sure that my patients have the options to looks at when making decisions on their healthcare.

Marketing to the generations

I learned a new term today: "Spring greens" (16-19 year olds)

This generation are the advance guard for an environmental movement that will find new answers to industrial age problems. A small group in adult terms at the moment, they were born between 1989 and 1992, so are now teenagers. Unlike the baby boomers, less than half of them care about society, but nearly half of them say online social communities are very important to them. They are likely therefore, to be even more tribal than generation Y. They worry about their safety in public places, but their greatest concern is for their ‘green credentials’, with 20% being hardcore environmentalists and 25% saying they choose their friends based on green attitudes and values.

http://www.mycustomer.com/cgi-bin/item.cgi?id=133804

Medical house calls

www.futureofaging.org/publications/pub_documents/house_calls.pdf

http://www.mobilemedicalpractice.com/

Additional information on medical house calls.

"Who's going to take care of the baby boomers?"

This is an interesting article about "who is going to take care of the baby boomers?". According to the statistics, there will not be enough geriatricians when the 78 million baby boomers begin to turn 65 in 2011.( according to a new Institute of Medicine report). By 2030, there will be an estimated 8,000 geriatricians, but the nation will need 36,000.

www.ama-assn.org/amednews/2008/05/05/prl10505.htm

Taking care of the baby boomers

I thought this was an interesting article. Everywhere you go these days, you meet someone who's caring for a parent, brother, sister or friend living at home. I thought this was interesting as I was doing research on trends in healthcare. Take a look.

www.taking-care-of-mom-at-home.com

Advertising to Baby Boomers Book

I feel that this book is based on the experiences and opinions of the author rather than on research. One benefit that the book does have is some book and web resources to utilize.

Trends in healthcare- Physician home visits

A new trend is arising in healthcare. In some areas of the country, particularly on the east and west coasts, physicians are making doing home visits their business. This is benefiting the frail elderly, parents with young children that are sick, etc. This is an option rather than going to the clinic or ER for a visit. Many people are too sick to go to the clinic, but not sick enough for a ER visit. I think that this is a very good thing. I think it is important for physicians to see clients in their own environment. They can get a better, and broader picture of everything that is going on in the patients life. It is interesting that what physicians did many years ago is now coming around full circle.