I learned a new term today: "Spring greens" (16-19 year olds)
This generation are the advance guard for an environmental movement that will find new answers to industrial age problems. A small group in adult terms at the moment, they were born between 1989 and 1992, so are now teenagers. Unlike the baby boomers, less than half of them care about society, but nearly half of them say online social communities are very important to them. They are likely therefore, to be even more tribal than generation Y. They worry about their safety in public places, but their greatest concern is for their ‘green credentials’, with 20% being hardcore environmentalists and 25% saying they choose their friends based on green attitudes and values.
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