Benefits of blogging

Blogging can be very beneficial for a small business. Some key benefits are;

1. Builds community awareness of your business. You can share your knowledge and information with a larger audience.
2. This is a easy web publishing solution. Blog software is easy to use.
3. There are higher search engine rankings. The cost of creating traffic from a search engine is much lower than general media. Search engine optimization does cost more.
4. Lower costs to the business. Blogging offers an inexpensive method to get your business's name out on the Internet.
5. Improves communication. You can get your information out to the public quicker and to more people. It can be a time saver for businesses.

Source: http://sbinformation.about.com/od/businessblogfaq/f/businessblogs8.htm