- Know your customer and understand how much they know.
- Companies need to be transparent. Consumers must believe in the legitimacy of the product and the claims a company is making.
- Consumers need to feel empowered and fell that by buying a certain product, they can make a difference.
- Green doesn't mean a compromise in quality.
- Green does not mean allowing unacceptable spikes in price.
http://www.evnironmentalleader.com/2008/01/04/green-marketing-under-the-microscope/
2 comments:
The site you Attached doesn't work
I found a different one that has a decription of Green Marketing and three tip to make it work
http://sbinfocanada.about.com/od/marketing/g/greenmarketing.htm
All you mention is true, know your customer, and how much they know. In addition I would say it is important to keep oneself well informed, as there are a lot of savvy consumers today.
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