Well, you can utilize widgets in marketing. They can be uselful in:
- Extending branding
- Driving traffic to your site
- Creating a persistant presence
- Develop cool viral tools to reach a broader audience
- Piggeyback on emerging media
- Distribute targeted, dynamic information through an ad-served unit
- Embed content on other sites or blogs via partnerships
There is alot of information on widgets on the internet. Take a look.
http://www.clickz.com/showPage.html?page=3625115
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