Marketing Trends 2008

I looked at several sources and found that they listed similar marketing trends for 2008. Here they are:

1. Time to go green- May have corporations fighting to prove their "greenness".


2. Ads in the great outdoors- Using RFID activated billboards. (Radio frequency identification). Digital billboards.


3. Getting in on the game- using on line games. Gives gaming a new look while blending messaging, training, or recruiting.


4. Mobile marketing- Example; Apple's iPhone partnered with Google and Yahoo to enable ad-supported programming.


5. Join the club- Capitalizing on social networking.


6. Rise of the widget, known as mini software applications , can provide access to hard-to-reach targets.


7. Use of videos- 123 million Americans watch a video at least monthly, and three-quarters tell a friend about them.


8. From behavioral to contextual.


9. Focus on experience- Interactive brand experiences can be far more effective than advertising and should be the starting point of a customer conversation.


10. Marketing as a service: Marketers who treat marketing as a service and deliver real value to customers an prospects alike will succeed.

What I am seeing as looking at advancements in technology, green marketing, but yet staying with the basic marketing tools.

http://consumerlab.wordpress.com/2007/11/26/the-top-ten-marketing-trends-for-2008/

http://crmweblog.crmmastery.com/?p=973